MPG delivers 'state-of-the-science' analytical solutions to address clients’ unanswered insight needs. Our next generation models are built to address the ever-evolving marketing landscape.
Through the use of advanced techniques like vector autoregression, our unique capabilities enable us to explain and connect digital marketing to traditional marketing and trade activities. MPG pioneered the concept of Conversational ROI™ which measures both the direct impact of word-of-mouth communication on marketing performance as well as the amplification effects which social provides to both offline and online paid channels of communication. Our team is comprised of seasoned industry leaders who specialize in capturing marketplace dynamics and their effects on your bottom line.
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