Executive Team
E. Craig Stacey, PhD
Founding Partner
Craig is a recognized expert in the area of marketing productivity analysis with a special emphasis on marketing mix modeling and online versus offline marketing resource allocation. He is the founding partner of MPG as well as the Research Director at the Center for Measurable Marketing at NYU’s Stern School of Business. Prior to founding MPG, he served as Analytics Director for MarketShare Partners. He was also Managing Partner at ACG Solutions and the Industry Liaison for Emory University’s Zyman Institute of Brand Science. He was previously employed as Director of Marketing Science for The Coca-Cola Company and as Vice President of Marketing Science at DemandTec. He has also served as Senior Vice President, Analytic Product Management and Development, at Information Resources, Inc.
Founding Partner
Craig is a recognized expert in the area of marketing productivity analysis with a special emphasis on marketing mix modeling and online versus offline marketing resource allocation. He is the founding partner of MPG as well as the Research Director at the Center for Measurable Marketing at NYU’s Stern School of Business. Prior to founding MPG, he served as Analytics Director for MarketShare Partners. He was also Managing Partner at ACG Solutions and the Industry Liaison for Emory University’s Zyman Institute of Brand Science. He was previously employed as Director of Marketing Science for The Coca-Cola Company and as Vice President of Marketing Science at DemandTec. He has also served as Senior Vice President, Analytic Product Management and Development, at Information Resources, Inc.
Stephen Dubuque
Managing Partner
Steve is the managing partner at MPG whose business background includes both custom and syndicated research. Prior to joining MPG, Steve was a Senior Vice President, Director of Research at Universal McCann. In addition, Steve has worked on both the client and research supplier sides at Kraft, Advanis, and Information Resources, Incorporated. Steve’s experience in advertising strategy and media research covers such brands as Johnson & Johnson, General Motors, McDonald’s, LL Bean, Dell, General Mills, and JC Penney. Steve’s work spans the airline, banking, telecommunications, apparel, consumer packaged goods, quick-service restaurants, and entertainment industries. Steve was a Coca-Cola scholarship recipient and earned his Master’s in Marketing Research at the University of Georgia. Prior to graduate school, he worked in financial services for a private equity firm.
Managing Partner
Steve is the managing partner at MPG whose business background includes both custom and syndicated research. Prior to joining MPG, Steve was a Senior Vice President, Director of Research at Universal McCann. In addition, Steve has worked on both the client and research supplier sides at Kraft, Advanis, and Information Resources, Incorporated. Steve’s experience in advertising strategy and media research covers such brands as Johnson & Johnson, General Motors, McDonald’s, LL Bean, Dell, General Mills, and JC Penney. Steve’s work spans the airline, banking, telecommunications, apparel, consumer packaged goods, quick-service restaurants, and entertainment industries. Steve was a Coca-Cola scholarship recipient and earned his Master’s in Marketing Research at the University of Georgia. Prior to graduate school, he worked in financial services for a private equity firm.
Jim Friedman
Partner
Jim brings 30 years of entrepreneurial and leadership experience to MPG including successfully starting and selling two companies in the marketing analytics space. Most recently, he served as Global Executive Director and Chief Strategy Lead for the Marketing Analytics practice of Accenture Marketing Sciences. Previously, Jim served as President and CEO of ImmediateFX Holdings, Inc., a technology-based marketing consultancy delivering continuous marketing measurement solutions. At ImmediateFX, he was the founding partner and driving force in transforming IFX from an industry vision to the leading provider of continuous marketing measurement solutions, helping companies improve their marketing performance and Return on Investment across the consumer goods, pharmaceutical, retail and service industries. In 2006, IFX was sold to Symphony Technology Group. Prior to founding ImmediateFX, Jim was one of the founding partners of Marketing Management Analytics, a pioneer in the field of marketing measurement, which was sold to the Aegis Group in 1997. For nearly ten years, he led the product development function at Media Marketing Assessment, Inc., responsible for innovation and the development of all new software and analytic products. Jim helped to develop and commercialize the analytical framework used by MMA and others to analyze the contribution of marketing expenditures to revenue and profit for major advertisers. These clients included Ameritech, Bayer, Campbell Soup, Coca-Cola, Radio Shack, Sears and a host of others. Jim began his career in marketing research at General Foods and has also held positions at Arbitron, Dialogue and Young & Rubicam. He holds a B.A. in Business Administration from Rutgers College and received his M.B.A. in Marketing Management from Northeastern University.
Partner
Jim brings 30 years of entrepreneurial and leadership experience to MPG including successfully starting and selling two companies in the marketing analytics space. Most recently, he served as Global Executive Director and Chief Strategy Lead for the Marketing Analytics practice of Accenture Marketing Sciences. Previously, Jim served as President and CEO of ImmediateFX Holdings, Inc., a technology-based marketing consultancy delivering continuous marketing measurement solutions. At ImmediateFX, he was the founding partner and driving force in transforming IFX from an industry vision to the leading provider of continuous marketing measurement solutions, helping companies improve their marketing performance and Return on Investment across the consumer goods, pharmaceutical, retail and service industries. In 2006, IFX was sold to Symphony Technology Group. Prior to founding ImmediateFX, Jim was one of the founding partners of Marketing Management Analytics, a pioneer in the field of marketing measurement, which was sold to the Aegis Group in 1997. For nearly ten years, he led the product development function at Media Marketing Assessment, Inc., responsible for innovation and the development of all new software and analytic products. Jim helped to develop and commercialize the analytical framework used by MMA and others to analyze the contribution of marketing expenditures to revenue and profit for major advertisers. These clients included Ameritech, Bayer, Campbell Soup, Coca-Cola, Radio Shack, Sears and a host of others. Jim began his career in marketing research at General Foods and has also held positions at Arbitron, Dialogue and Young & Rubicam. He holds a B.A. in Business Administration from Rutgers College and received his M.B.A. in Marketing Management from Northeastern University.
Todd Kirk
Partner
Todd has over 20 years of experience of turning research data into actionable programs that attract more consumers, increase their buying rate, and present unmatched value that can command higher prices. He has held senior positions at both research/consulting organizations and client/manufacturer firms as well as launched companies to commercialize state-of-the-art technologies for marketing analytics. Todd’s formal training was at Miami University’s Farmer School of Business and the Australian Graduate School of Management.
Partner
Todd has over 20 years of experience of turning research data into actionable programs that attract more consumers, increase their buying rate, and present unmatched value that can command higher prices. He has held senior positions at both research/consulting organizations and client/manufacturer firms as well as launched companies to commercialize state-of-the-art technologies for marketing analytics. Todd’s formal training was at Miami University’s Farmer School of Business and the Australian Graduate School of Management.
John Liska
Partner
John has over 15 years of experience in high tech and software with an emphasis on large-scale data enterprises within Retail and CPG. Prior to joining MPG he was the Senior Director of Integration Services at DemandTec (now part of IBM). In this role he architected and implemented a data conversion system responsible for processing billions of sales transactions per week. He eventually grew the practice into a multi-million dollar/year services business. This effort -- combined with his work in Product Management, Sales, and Engineering -- contributed to DemandTec's successful IPO in August 2007. John’s notable customer engagements included Wal-Mart, Target, Safeway, Best Buy, HEB, Ahold USA, FreshDirect, RadioShack, Procter & Gamble and ConAgra. Before DemandTec he worked at Andersen Consulting (now Accenture) in their Technology group, working with Fortune 500 clients in the staffing/services and PC industries. John holds a B.S.C. degree in Decision & Information Sciences from Santa Clara University.
Partner
John has over 15 years of experience in high tech and software with an emphasis on large-scale data enterprises within Retail and CPG. Prior to joining MPG he was the Senior Director of Integration Services at DemandTec (now part of IBM). In this role he architected and implemented a data conversion system responsible for processing billions of sales transactions per week. He eventually grew the practice into a multi-million dollar/year services business. This effort -- combined with his work in Product Management, Sales, and Engineering -- contributed to DemandTec's successful IPO in August 2007. John’s notable customer engagements included Wal-Mart, Target, Safeway, Best Buy, HEB, Ahold USA, FreshDirect, RadioShack, Procter & Gamble and ConAgra. Before DemandTec he worked at Andersen Consulting (now Accenture) in their Technology group, working with Fortune 500 clients in the staffing/services and PC industries. John holds a B.S.C. degree in Decision & Information Sciences from Santa Clara University.
