The Marketing Productivity Group team has global experience across most major industries.
Below is a list of key engagements highlighting Marketing Productivity Group's work within specific segments.
How does digital marketing impact prescription sales?
This initiative is focused on a deep-dive assessment of a Fortune 500 pharmaceutical company's digital marketing efforts on one product to understand the incremental impact and effectiveness of digital initiatives on prescription volume. The analysis examines the impact from online search (paid and natural), online display, website traffic, and social media, as well as all other significant marketing drivers to ensure all marketing programs are accounted for in the model.
This marketing mix initiative analyzes the impact of their different digital tactics on sales for a global consumer packaged goods manufacturer. The project examines the interaction of paid tactics such as display banners and paid search with both owned media (Facebook, website, email campaigns, etc.) and earned media (social buzz on Facebook and Twitter).