iMMedia-C™ is a comprehensive, scientific offering for marketers seeking the most advanced ROI solutions for their marketing dollars. Combining the power of single-source data collection with techniques based on Nobel Prize-winning research, iMMedia-C delivers unparalleled insight and actionability in allocating marketing resources and improving the return on marketing investment.
Cookie-cutter analytic processes are simply not the answer.
iMMedia-C resolves the problem created by today’s fragmented consumer experience by fully understanding and accounting for the network of cross-channel opportunities. This new offering is more than just a historical assessment of consumer’s activities – it is also a predictive solution for fully capturing the journey of consumers, incorporating the power of TV and other offline channels in connection with digital. Accessing this knowledge base requires collecting every consumer touchpoint and then applying C3 Metrics’ state-of-the-art platform with Marketing Productivity Group’s state-of-the-science analytic platforms.
Clients using iMMedia-C learn the true impact of both their traditional and digital marketing spend, receiving a data-driven, comprehensive, and actionable approach – thus, reducing risk around marketing decisions and identifying where, why, when, and how to spend their next marketing dollar.