November 6, 2013: "Cinema Ads Boast Higher ROI Than TV" (MediaPost Publications)
January 21, 2013: "Measuring Marketing ROI Along the New Path-to-Purchase" (eMetrics Times)
November 18, 2012: "Brands Buying Facebook's New Pitch, Mostly" (AdWeek)
June 6, 2012: C3 Metrics and Marketing Productivity Group Join Forces to Create iMMedia-C
March 28, 2012: Research Director Craig Stacey Examines How to Measure Return on Marketing Investment
March 22, 2012: NYU Stern’s Center for Measurable Marketing (CMM) Releases Study on Conversational ROI™
October 5, 2011: Center for Measurable Marketing (CMM) Studies the Impact of Social Media on Store Traffic
April 27, 2011: Former Accenture Executive and Analytics Industry Innovator Joins Marketing Productivity Group
October 22, 2013: Video Everywhere Summit
E. Craig Stacey addresses the subject of cinema's effectiveness as an ROI driving medium at the DPAA 2013 summit in New York City on October 22nd.
October 3-4, 2013: Data-Driven Marketing: From Analytics to Insight
E. Craig Stacey to present at NYU Stern program designed to provided tools and techniques to analyze large databases, use effective data visualization to gauge key metrics, and by instilling a general intuition for data-driven decision making.
April 15-17, 2013: eMetrics Summit - San Francisco
E. Craig Stacey to speak as part of the "Analytics.edu" panel. The session is from 9:05 to 9:50am on April 17, 2013 (Day 3).
February 21, 2013: Calculating Social Media ROI
Join the ARF and Social Media Week for a special program & workshop that will compare and contrast two different approaches for calculating Social Media Advertising ROI. Representing MMM is Craig Stacey PhD. His counterpart, Robin Opie is SVP, Product and Analytics at Datalogix. Following the in-depth review of their different methodologies Forum participants will have a chance to apply their new knowledge in breakout groups to answer real-world challenges Research Departments face and adopt a framework for assessing the various methodologies and models for measuring return on Social Media advertising investment.
November 7-8, 2012: ad:tech NY
E. Craig Stacey to speak at ad:tech NY in the "Media Measurement and ROI: Generate More Effective Campaigns" session.
October 3, 2012: eMetrics Summit --> Marketing Mix Modeling in the Age of Attribution Headaches
September 28, 2012: Measurable Marketing in The Path to Purchase
September 19, 2012: Promotion Marketing Association’s Digital Shopper Marketing Summit
June 19, 2012: Attribution Modeling Webinar: "Where’s the Beef: Attribution Meets Marketing Mix Modeling"
May 4, 2012: Theory + Practice in Marketing
April 26, 2012: Advanced Analytics for High-Tech Conference
March 28, 2012: Measuring the Return on Marketing Investment
January 26, 2012: Measurable Marketing in a Social World
October 4-5, 2011: Marketing Communication in a Digital World