NEWS


January 21, 2013: "Measuring Marketing ROI Along the New Path-to-Purchase" (eMetrics Times)

November 18, 2012: "Brands Buying Facebook's New Pitch, Mostly" (AdWeek)

June 6, 2012: C3 Metrics and Marketing Productivity Group Join Forces to Create iMMedia-C

March 28, 2012: Research Director Craig Stacey Examines How to Measure Return on Marketing Investment

March 22, 2012: NYU Stern’s Center for Measurable Marketing (CMM) Releases Study on Conversational ROI™

October 5, 2011: Center for Measurable Marketing (CMM) Studies the Impact of Social Media on Store Traffic

April 27, 2011: Former Accenture Executive and Analytics Industry Innovator Joins Marketing Productivity Group

UPCOMING EVENTS

October 3-4, 2013: Data-Driven Marketing: From Analytics to Insight

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E. Craig Stacey to present at NYU Stern program designed to provided tools and techniques to analyze large databases, use effective data visualization to gauge key metrics, and by instilling a general intuition for data-driven decision making.

April 15-17, 2013: eMetrics Summit - San Francisco

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E. Craig Stacey to speak as part of the "Analytics.edu" panel. The session is from 9:05 to 9:50am on April 17, 2013 (Day 3).



PAST EVENTS

February 21, 2013: Calculating Social Media ROI

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Join the ARF and Social Media Week for a special program & workshop that will compare and contrast two different approaches for calculating Social Media Advertising ROI. Representing MMM is Craig Stacey PhD. His counterpart, Robin Opie is SVP, Product and Analytics at Datalogix. Following the in-depth review of their different methodologies Forum participants will have a chance to apply their new knowledge in breakout groups to answer real-world challenges Research Departments face and adopt a framework for assessing the various methodologies and models for measuring return on Social Media advertising investment.

November 7-8, 2012: ad:tech NY

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E. Craig Stacey to speak at ad:tech NY in the "Media Measurement and ROI: Generate More Effective Campaigns" session.

October 3, 2012: eMetrics Summit --> Marketing Mix Modeling in the Age of Attribution Headaches
  • E. Craig Stacey discusses how Vector Autoregression explains the network of direct and indirect effects of paid, owned, earned, and shared media inherent in the circular consumer decision process.


September 28, 2012: Measurable Marketing in The Path to Purchase
  • E. Craig Stacey and Todd Kirk to speak at MMP2P, a gathering of marketing leaders and top academics exploring the increasingly complex path-to-purchase, and the customer experience at the pre-purchase, at-purchase, and post-purchase phases.

September 19, 2012: Promotion Marketing Association’s Digital Shopper Marketing Summit
  • E. Craig Stacey discusses the latest techniques to assess and measure digital shopper marketing's value and contribution to the business.

June 19, 2012: Attribution Modeling Webinar: "Where’s the Beef: Attribution Meets Marketing Mix Modeling"
  • E. Craig Stacey will join C3 Metrics to discuss iMMedia-C, a comprehensive, scientific offering for marketers seeking the most advanced ROI solution for their advertising dollars.

May 4, 2012: Theory + Practice in Marketing
  • Koen Pauwels to speak in the Social Media, Online Advertising and Marketing Mix track: "Is the Classic Purchase Funnel Dead?"
Is The Classic Funnel Dead.pptx
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April 26, 2012: Advanced Analytics for High-Tech Conference
  • E. Craig Stacey and Greg DePalma (VP, Audience Insights at TiVo) to host forum on Conversational ROI.

March 28, 2012: Measuring the Return on Marketing Investment
  • E. Craig Stacey will discuss a framework for assessing marketing productivity along with methods and models for measuring return on marketing investment.
January 26, 2012: Measurable Marketing in a Social World
  • Koen Pauwels will speak at this conference hosted by NYU's Stern Center for Measurable Marketing.
October 4-5, 2011: Marketing Communication in a Digital World
  • Craig Stacey and Koen Pauwels speak at this conference hosted by MSI.